Hospitality operators—ranging from boutique vacation rentals to multi-property hotel chains—frequently struggle with fragmented software for bookings, payments, and guest access. ZAAER was created as a complete operating ecosystem that connects back-of-house operations directly to guest-facing digital touchpoints.

As Product Manager and Product Designer, I led the strategic consolidation of ZAAER PMS and ZAAER Advance into ZAAER Elite—a modern, mobile-first flagship platform. I directed a 20-person cross-functional team to architect an all-in-one platform featuring built-in payment processing, POS integrations, automated payment links, and IoT smart-lock access.

Measurable Impact & Scale

• 350M+ SAR Annual Volume: Scaled platform infrastructure and embedded payment processing to manage over 350,000,000 SAR in business-critical financial transactions.

• 1M+ Centralized Bookings: Streamlined reservations, guest profiles, and channel management across 700+ hotels and vacation rental networks.

• 2,500+ Units Across 25+ Cities: Deployed across multi-segment property types in Saudi Arabia, Switzerland, Austria, Italy, and Spain.

• +84% Task completion , −75% support tickets, +300% client registration.

Core Systems Architected

• Unified B2B2C Platform Core: Consolidated two legacy systems into a modern architecture that bridges internal property operations (housekeeping, POS, HR, accounting) with frictionless guest touchpoints.

• Embedded Fintech & IoT Infrastructure: Architected native workflows for payment processing, automated guest payment links, POS point-of-sale terminals, and keyless smart-lock integrations for automated self-check-ins.

• Centralized Distribution & Multi-Property UX: Designed a unified channel manager and inventory calendar capable of dynamically handling reservations across both enterprise hotel chains and short-term vacation rentals of all sizes.